Website Privacy: From the playbook to the field

A privacy policy and cookie banner are only the starting point. As class actions, wiretapping claims and regulatory enforcement continue to expand, businesses must understand how their websites actually collect, use and share visitor data—and whether those practices align with their disclosures and consent mechanisms.

McDonald Hopkins attorneys Jared Brown and Christa Kumming will examine website privacy from both the litigation and compliance perspectives. Drawing on their experience defending website-tracking claims and advising businesses on privacy compliance, they will discuss how pixels, cookies and other marketing technologies create legal exposure; what recent claims and enforcement trends mean for businesses; and the practical steps companies can take to reduce risk.

Topics include:

• Website privacy litigation and enforcement trends
• Pixel tracking, wiretapping and related privacy claims
• Website consent and cookie-banner requirements
• Privacy policies and transparency obligations
• Marketing technology configurations and data flows
• Coordination among legal, marketing and technology teams
• Practical measures for reducing litigation and regulatory risk